Yes, take the first bloom off as soon as it opens and put it in a bouquet to enjoy indoors. That will make all the laterals branch out. You can see them in just 2 or 3 days.
I like to tip mine (pinch them) when they have 2 sets of leaves up the stem (before bloom). It makes a much bushier bush that won't fall over but it does delay bloom by about 10 days.